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Secrets of Brand Building with ‪Sahiba Bali and Shantanu: Lessons from Bollywood, Netflix & Zomato

The BarberShop with Shantanu

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Intro

This chapter explores how brands are shifting into the role of content creators, emphasizing the need for authenticity in their entertainment offerings. It highlights the entrepreneurial spirit necessary for engaging audiences and producing meaningful content, especially for products with limited commercial appeal.

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