14min chapter

The BarberShop with Shantanu cover image

Secrets of Brand Building with ‪Sahiba Bali and Shantanu: Lessons from Bollywood, Netflix & Zomato

The BarberShop with Shantanu

CHAPTER

Navigating Content Creation and Brand Dynamics

This chapter explores the vital link between engaging content creation and effective brand building, spotlighting an individual's journey from the arts to the marketing sphere. It emphasizes the need for authenticity and consistency in content strategies while addressing the unique challenges faced by creators in the digital landscape. The discussion further highlights the role of mentorship and support systems in maintaining a balanced and successful career amidst the pressures of fame.

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