Clients from Content
How To Get Your Ideal Client's Attention
Dec 18, 2024
In this insightful discussion, Sally Ivester, a career coach focused on helping professionals achieve their goals through tailored content strategies, shares invaluable advice. She reveals six strategies to grow an audience and two distinct categories people fall into regarding audience growth. Sally addresses why an audience may not convert and presents three effective ways to increase sales. Additionally, she offers counterintuitive tips on enhancing product value and emphasizes the importance of aligning offerings with client needs for better engagement.
59:23
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Quick takeaways
- Prioritizing audience quality over quantity, with a focus on attracting potential buyers, is essential for effective marketing.
- Consistent publishing and selecting a primary social platform enhances engagement and strengthens connections with targeted audiences.
Deep dives
Audience Growth vs. Conversion Goals
Focusing solely on audience growth can be misleading; it's crucial to prioritize attracting buyers instead. Building an engaged audience of potential purchasers, even if smaller, is often more beneficial than striving for mass appeal with many non-converting followers. Effective audience growth relies on three main components: awareness of your existence, attracting the right individuals, and fostering connections with them. By ensuring your content resonates with your target market, you can optimize your efforts to convert viewers into buyers rather than merely counting followers.
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