Clients from Content How To Get Your Ideal Client's Attention
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Dec 18, 2024 In this insightful discussion, Sally Ivester, a career coach focused on helping professionals achieve their goals through tailored content strategies, shares invaluable advice. She reveals six strategies to grow an audience and two distinct categories people fall into regarding audience growth. Sally addresses why an audience may not convert and presents three effective ways to increase sales. Additionally, she offers counterintuitive tips on enhancing product value and emphasizes the importance of aligning offerings with client needs for better engagement.
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Growing an Audience
- Publish daily and double down on what works best.
- Focus on one social platform and a newsletter to grow an audience.
Leveraging Other Audiences
- Reply to other people's posts with valuable insights to get noticed.
- Join and actively contribute to one community where your ideal clients are.
Sally's Missed Opportunities
- Sally Ivester isn't engaging with commenters and questioning her content's remarkableness.
- She posts regularly but not daily, missing engagement opportunities.