In this insightful discussion, Sally Ivester, a career coach focused on helping professionals achieve their goals through tailored content strategies, shares invaluable advice. She reveals six strategies to grow an audience and two distinct categories people fall into regarding audience growth. Sally addresses why an audience may not convert and presents three effective ways to increase sales. Additionally, she offers counterintuitive tips on enhancing product value and emphasizes the importance of aligning offerings with client needs for better engagement.