Driving Growth Through LinkedIn Strategies

ActiveCampaign focuses on LinkedIn as a key growth channel through a multifaceted approach. The strategy involves team mobilization, where the team actively posts relevant content to engage with potential customers. A significant aspect of this is the 'voice of the customer' campaign encouraging user-generated content, where satisfied customers share their positive experiences with ActiveCampaign on social media. By leveraging paid amplification of organic content, the company efficiently raises brand awareness and utilizes favorable engagement metrics to evaluate their efforts.