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How ActiveCampaign hit $100m ARR on way to $300m

SaaS Interviews with CEOs, Startups, Founders

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Leveraging AI for Strategic Growth

This chapter explores a company's growth strategies utilizing AI tools, focusing on team mobilization on LinkedIn, earned media through podcast appearances, and influencer partnerships. It emphasizes developing a strong LinkedIn strategy, gamifying team engagement, and the benefits of participating in multiple podcasts for brand visibility. The discussion includes techniques for enhancing customer testimonials and leveraging social media for deeper audience connection.

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