AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
ActiveCampaign's Lead Generation and Influencer Strategy
This chapter explores ActiveCampaign's effective lead generation methods, highlighting the attraction of 50,000 trials monthly and the dual focus on content strategy for conversion. It also examines the performance-driven influencer marketing model, discussing payment structures, engagement metrics, and the significant role of video content in driving SaaS growth.