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App Marketing by App Masters
The Features That Bring Users Back Everyday
Feb 12, 2024
Co-Founder of Cupla, the app helping busy couples to manage their lives, shares how she comes up with everyday features, explains why higher prices increase conversion rates, and discusses the role of paid acquisition in creating a network effect.
01:05:05
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Quick takeaways
- Having a clear onboarding process and highlighting the app's unique value proposition increases user engagement and downloads.
- A clean and user-friendly interface that is easy to navigate enhances the user experience and encourages continued app usage.
Deep dives
The importance of clear onboarding and guiding users to the aha moment
In order to engage users and increase downloads, it is crucial to have a clear onboarding process that guides users through the app and highlights the key features. The onboarding should focus on the aha moment, the unique value proposition of the app, and how it can benefit the user. By providing a seamless and intuitive onboarding experience, users are more likely to continue using the app and recommend it to others.
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Listen to the best highlights from the podcasts you love and dive into the full episode