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13min chapter
The Features That Bring Users Back Everyday
App Marketing by App Masters
Building an App for Date Planning
This chapter discusses the features and challenges of an app designed for date planning, including a shared calendar and goal-setting for date nights. It explores the importance of app stickiness and user engagement through utility features and SEO strategies. The speakers also discuss the strategy of including competitors in promotional articles and the decision to launch different features in specific regions.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode