66. Alex Moazed, Applico - The Rise of the Distributor
Jun 26, 2023
auto_awesome
Alex Moazed, CEO of Applico, explains the role of B2B distributors in the supply chain and why he advocates for digital transformation within the industry. He discusses his playbook for driving innovation in distributor ecosystems and how business models have evolved over the last decade.
B2B distributors play a critical role in the $8 trillion industrial supply chain, requiring direct digital support for innovation.
Tech startups in B2B distribution are reshaping traditional models with added value services, emphasizing the importance of collaboration.
Deep dives
Key Focus on Digital Industrial Innovation
The discussion centered on the importance of digital industrial innovation, focusing on providing strategic advisory to enterprise CEOs in shortening the time for supply chain innovation. Alex Moazed highlighted the significant shift towards disruptive models in B2B distribution, paralleling advancements seen in the consumer space.
Empowering B2B Distributors Through Tech
Aplico Capital's mission is to bridge large enterprises with innovative tech startups to combat the dominance of big tech in the B2B sector. By offering value-added services and fostering collaboration between tech innovators and traditional enterprises, they aim to protect B2B distributors from the fate of consumer markets and capitalize on the $6 to $8 trillion industry potential.
Tech Solutions for B2B Distributors
The narrative delved into the intricacies of B2B distribution, highlighting the industry's fragmented nature and the need for digital tools to enhance efficiency. With a focus on providing specialized services, tech startups are reshaping traditional distributor models, adapting to the evolving market demands and ushering in a new era of supply chain tech.
Business Model Evolution in Distribution
The discussion emphasized the nuances of implementing successful business models in B2B distribution, emphasizing the need for added value services rather than traditional take rates. By combining SaaS solutions with marketplace models, startups can streamline operations and cater to the unique needs of distributors, fostering a more harmonious tech-distributor relationship.
Alex breaks down the definition of a B2B distributor and the critical role they play in the industrial supply chain ($8T in spend flows through them!), outlines why he believes in working with distributors directly to support their digital journeys as opposed to innovating around them, discusses his playbook “The S Curve of B2B Unbundling” on how to drive tech innovation into the distributor ecosystem, and shares some tips on how distributor innovation business models have matured over the last decade.
Get the Snipd podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered podcast player
Listen to all your favourite podcasts with AI-powered features
Discover highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share & Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered podcast player
Listen to all your favourite podcasts with AI-powered features
Discover highlights
Listen to the best highlights from the podcasts you love and dive into the full episode