Intro

Alex breaks down the definition of a B2B distributor and the critical role they play in the industrial supply chain ($8T in spend flows through them!), outlines why he believes in working with distributors directly to support their digital journeys as opposed to innovating around them, discusses his playbook “The S Curve of B2B Unbundling” on how to drive tech innovation into the distributor ecosystem, and shares some tips on how distributor innovation business models have matured over the last decade.