This Week in Startups E1001: Eight Sleep CEO & Co-founder Matteo Franceschetti pioneered “sleep-fitness” with smart heating & cooling technology; shares insights on product iteration, delighting customers, innovating in D2C, raising $40M from LAUNCH, Founders Fund, Craft & more
Nov 15, 2019
Matteo Franceschetti, CEO and co-founder of Eight Sleep, revolutionizes how we think about sleep with innovative temperature-regulating technology. He shares insights from his previous career in solar energy and its lessons on data-driven product development. Discover how the thermo alarm enhances waking experiences and what the future holds for sleep fitness. Matteo also dives into direct-to-consumer marketing strategies and the importance of user feedback in shaping product features. Plus, hear about Eight Sleep's recent $40M funding and plans for growth.
AI Snips
Chapters
Books
Transcript
Episode notes
D2C Advantage
- D2C brands prioritize consumers over distributors, leading to better products.
- They get direct feedback, unlike traditional retail, enabling micro-adjustments.
Jason's Eight Sleep Discovery
- Jason Calacanis was initially skeptical of Eight Sleep, another mattress company.
- His wife, a mattress connoisseur, loved it, leading to his investment.
Discovering Thermoregulation
- Eight Sleep initially focused on sleep tracking.
- Customer feedback revealed a strong demand for thermoregulation.
