The Power of Authenticity in Podcast Advertising

1:03 Jason's thoughts on the exploding DTC movement
4:10 How Jason discovered Eight Sleep
7:15 Jason intros Matteo Franceschetti
8:18 Matteo describes starting Eight Sleep and The Pod
15:48 What was Matteo's history before Eight Sleep
16:27 What did Matteo learn from his prior career in Solar Energy?
20:11 What has Matteo learned about users' sleep through data analysis
22:54 How does the thermo alarm work?
26:52 What is Eight Sleep doing with their sleep data?
29:36 What does the future look like for Eight Sleep?
36:50 What has Matteo learned about DTC marketing?
40:20 Dealing with returns
42:46 Which marketing channels does Matteo capitalize on?
46:30 What were Jason's instructions for reading Eight Sleep ads?
46:55 Are pop-up locations a possibility?
49:03 What is the endgame for smart-fitness products like Peloton & Tonal?
56:04 Eight Sleep's $40M raise