Acquired

Twitter (with Dick Costolo)

Oct 28, 2020

01:22:51

Creator website

Highlights

AI Chapters

Episode notes

Innovative Ad Engagement Measurement

00:57

Comparing Twitter and Facebook Revenue Generation

00:52

Strategic Business Deal Insights

00:58

Is the Right Call to Build an Ad Network or a Platform Company?

01:58

Introduction

2min

Acquired Limited Partners - What's Your Favorite Business?

3min

What's the Difference Between a Web Site and a Website?

4min

How to Monetize RSS Readers

3min

Twitter's Revenue Deal With Google

5min

How to Measure Engagement With a Twitter Ad

2min

Facebook, Twitter, Relly - The Father of the Ad Model

2min

Yeurly Gant Chart of Planning All This

4min

Recruiting People From Google

4min

10.

The Third Party Part of the Advertising Model for Twitter

3min

11.

Is the Right Call to Build an Ad Network or a Platform Company?

2min

12.

Twitter Cards - The Most Common Application You Could Build Upon Twitter's Platform

4min

13.

How Did Twitter Stop Using Instagram Photos?

2min

14.

Inscram and Twitter - The Asymmetric Follower Model

2min

15.

Is Short Form Video Going to Be as Bad as We Thought It Would Be?

5min

16.

What's the Thing to Do That Changes the Equation?

2min

17.

The IPO Is Not a Crazy Process, Yea?

5min

18.

The Stock Was Not Rallying Well, but It Didn't Rally Well

3min

19.

Why Twitter Doesn't Have Facebook

3min

20.

Twitter and Facebook - Is There a Difference?

2min

21.

The Twitter Spotseship

4min

22.

What's the Highest Leverage Thing?

4min

23.

I Wish Were More Aggressive

2min

24.

Taking Down Twitter

3min

25.

On Boarding Women

3min

26.

How Twitter Has Managed Their Impact on the World

2min

27.

Twitter - I'm a Bee.

3min

A week before the 2020 US Presidential election, former Twitter CEO Dick Costolo joins us to tell the story of a company that has impacted all of our lives (political and otherwise) like none other. While it's easy to forget now, a very viable alternate history exists where it's Twitter, not Facebook, who owns Instagram, and Vine, not TikTok, that's the global platform for mobile video. We dive into it all on this episode — and of course while we had Dick, we also had to discuss his controversial recent deleted tweet.

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New! We're codifying our own Playbook notes and takeaways from each episode, and posting them on our website. You can read them at: https://www.acquired.fm/episodes/twitter-with-dick-costolo

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