Acquired cover image

Twitter (with Dick Costolo)

Acquired

CHAPTER

Twitter's Growth Challenges and IPO Dynamics

This chapter explores the evolution of Musical.ly into TikTok post-acquisition by ByteDance and the strategic missteps at Twitter regarding potential acquisitions. It details the complexities surrounding Twitter's IPO, including the dramatic adjustments in share pricing driven by market demand, and reflects on the pressures of sustaining user growth amidst stock fluctuations. Additionally, the discussion contrasts Twitter's user engagement and network dynamics with those of Facebook, emphasizing the unique challenges Twitter faces in appealing to new users and leveraging its audience effectively.

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