Twitter (with Dick Costolo)
Acquired
Navigating User Experience and Competition in Social Media
This chapter explores the critical importance of owning user experience on social media platforms, particularly focusing on Twitter and its advertising model. It discusses the challenges posed by third-party clients, the early interactions with Instagram, and the missed opportunities for acquisitions that could have shifted the competitive landscape. Additionally, it examines Twitter's strategic decisions that shaped its growth in the face of rapidly evolving market dynamics.
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