Product Growth Podcast
Mastering Product Strategy With Melissa Perri, Author of Escaping the Build Trap
Dec 3, 2024
In this insightful discussion, Melissa Perri, an expert in product strategy and author of 'Escaping the Build Trap,' shares her valuable insights on mastering product management. She reveals the dangers of being trapped in a 'Build Trap' mindset and explores the key layers of effective product strategy. Melissa emphasizes the importance of aligning user needs with business objectives and discusses common pitfalls for PMs. She also provides actionable advice on empowering teams, navigating junior PM challenges, and avoiding burnout while scaling products and teams.
02:20:35
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Quick takeaways
- Understanding the Build Trap is crucial for product managers to ensure they prioritize customer needs over merely developing features.
- Transitioning from Founder Mode to a collaborative leadership style can empower teams and foster innovation within product management.
Deep dives
Understanding the Build Trap
The Build Trap refers to a scenario where organizations continuously develop features without considering whether these features effectively address customer needs. Often, companies become fixated on a list of desired features, neglecting to connect these developments back to tangible outcomes. This issue can manifest in startups that fail early due to misguided priorities and in larger organizations that continue to spend resources without genuine progress. The trap is detrimental because it can lead to wasted time and resources, ultimately affecting a company’s ability to succeed in the long term.
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