Product Growth Podcast Mastering Product Strategy With Melissa Perri, Author of Escaping the Build Trap
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Dec 3, 2024 
In this insightful discussion, Melissa Perri, an expert in product strategy and author of 'Escaping the Build Trap,' shares her valuable insights on mastering product management. She reveals the dangers of being trapped in a 'Build Trap' mindset and explores the key layers of effective product strategy. Melissa emphasizes the importance of aligning user needs with business objectives and discusses common pitfalls for PMs. She also provides actionable advice on empowering teams, navigating junior PM challenges, and avoiding burnout while scaling products and teams.
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Build Trap vs. Feature Factory
- The Build Trap describes organizations constantly building without considering customer needs.
- It's a temporary state, unlike the permanent Feature Factory concept.
Escaping the Build Trap
- To escape the Build Trap, analyze if you're solving the right customer problems.
- Prioritize based on customer value, not just loud requests or big accounts.
Founder Mode is a Symptom
- Founder mode is a symptom of scaling issues, not a solution.
- Founders should focus on providing strategic direction, not micromanaging solutions.
