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16min chapter
Mastering Product Strategy With Melissa Perri, Author of Escaping the Build Trap
Product Growth Podcast
Strategic Product Management Insights
This chapter explores the intricacies of product management, stressing the need for a focus on outcomes over outputs and the importance of strong leadership as companies scale. It discusses the alignment of product strategy with company vision through effective communication, customer understanding, and data-driven decision-making. Using ING as a case study, the chapter illustrates how transformative strategies can reshape organizational identity and future direction in the financial sector.
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