AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Matt Kelly | The Midnight Pod
Raising $22m to Buy & Build Future Brands - Laurence Booth-Clibborn | The Midnight Pod Episode 76
Sep 4, 2023
Entrepreneur Laurence Booth-Clibborn discusses raising $22m to buy and build future brands. Topics include using a funding partner, growing up in an entrepreneurial family, benefits of high advertising ceiling and AI sandbox, brand types and raising funds, acquiring and building brands, analyzing business strengths and weaknesses, importance of execution and outreach, and challenges and differences in advertising on TikTok and meta.
01:41:40
Episode guests
AI Summary
AI Chapters
Episode notes
Podcast summary created with Snipd AI
Quick takeaways
- When acquiring brands, emphasis is on sustainable growth, brand value, and social impact.
- A centralized team structure allows for efficient operations and resource allocation across multiple brands.
Deep dives
Focus on sustainable growth and brand value
When acquiring brands, the emphasis is on sustainable growth and brand value. The financials are important, including profitability and margin, with a focus on at least 15% EBITDA margin and profitability within 90 days to six months. However, the emphasis is also on the product, brand equity, social impact, and defensibility. Brands that deliver on promises, have engaged communities, and exhibit strong social proof are valued. The aim is to build a valuable and enduring brand that can withstand market changes and competition.
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode