Matt Kelly | The Midnight Pod Raising $22m to Buy & Build Future Brands - Laurence Booth-Clibborn | The Midnight Pod Episode 76
Sep 4, 2023
Entrepreneur Laurence Booth-Clibborn discusses raising $22m to buy and build future brands. Topics include using a funding partner, growing up in an entrepreneurial family, benefits of high advertising ceiling and AI sandbox, brand types and raising funds, acquiring and building brands, analyzing business strengths and weaknesses, importance of execution and outreach, and challenges and differences in advertising on TikTok and meta.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8 9 10
Introduction
00:00 • 2min
Using a Funding Partner and Buying D2C Brands
01:52 • 4min
Growing Up in an Entrepreneurial Family
06:04 • 14min
Exploring the Benefits of a High Advertising Ceiling and AI Sandbox on Facebook
20:26 • 2min
Brand Types, Raising Funds, and Running E-commerce Brands
21:58 • 6min
Integrating Business Accounts, Hiring, and Raising Money
27:54 • 2min
Acquiring and Building Brands
29:48 • 24min
Analyzing Business Strengths and Weaknesses
53:35 • 4min
The Importance of Execution and Outreach
57:15 • 28min
Working with Ollie: Practical Advice and Advertising Challenges
01:24:54 • 17min