
Laurence Booth-Clibborn
Entrepreneur raising $22m for future brands.
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Sep 4, 2023 • 1h 42min
Raising $22m to Buy & Build Future Brands - Laurence Booth-Clibborn | The Midnight Pod Episode 76
Entrepreneur Laurence Booth-Clibborn discusses raising $22m to buy and build future brands. Topics include using a funding partner, growing up in an entrepreneurial family, benefits of high advertising ceiling and AI sandbox, brand types and raising funds, acquiring and building brands, analyzing business strengths and weaknesses, importance of execution and outreach, and challenges and differences in advertising on TikTok and meta.