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24min chapter
Raising $22m to Buy & Build Future Brands - Laurence Booth-Clibborn | The Midnight Pod Episode 76
Matt Kelly | The Midnight Pod
Acquiring and Building Brands
This chapter delves into the process of acquiring and building brands. The guest shares their experience with the first brands they acquired, discusses the criteria they look for when buying a brand, and emphasizes the importance of sustainability and core business strength. They also talk about the challenges of creating sustainable products, executing aims in the market, and managing multiple brands efficiently.
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