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28min chapter
Raising $22m to Buy & Build Future Brands - Laurence Booth-Clibborn | The Midnight Pod Episode 76
Matt Kelly | The Midnight Pod
The Importance of Execution and Outreach
In this chapter, the hosts discuss the significance of execution in their business model and share insights on their outreach strategy. They highlight the effectiveness of their website's 'get evaluation' button and mention the value of personalized outreach methods like handwritten letters and sending chocolate to brands. The chapter also touches on the size of some of their deals and the challenges they face as aggregators.
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