two & a half gamers session #24 - 1 year after IDFA Apocalypse. State of the UA, Admon & retargeting

1

Introduction

00:00 • 2min

2

Idfa Apocalypse

01:35 • 2min

3

Is the Delta a Good Thing?

03:45 • 2min

4

The Wayt, My Job Has Changed

05:39 • 2min

5

Pre Prompts

07:21 • 4min

6

Retargeting

11:31 • 2min

7

How to Increase the CPC Cost of a Campaign?

13:21 • 2min

8

Using Retargeting to Target New Installers

15:03 • 2min

9

The Importance of Retargeting

16:50 • 3min

10

How Do You Measure Incrementality?

19:37 • 3min

11

What's Happening on the Targeting Side?

22:20 • 2min

12

The Split One Is a Split One?

23:57 • 2min

13

YO, Yo, Yo, I Cant Make This Work.

25:55 • 5min

14

Cross Promotion With a Dictime

30:33 • 2min

15

AdWords

32:06 • 2min

16

Is the Hyper Casual the One Leading the Charge?

33:45 • 3min

17

Ike, Av Not Like Seen Miefo Aiis?

36:21 • 3min

18

Google's Announcing a 20 24 Roll Out of Fledge

38:56 • 2min

19

Is It Possible to Measure the Delta Between X and 100 %?

40:48 • 1min

20

Is There a Trend to Target Your Payers?

42:05 • 4min