
two & a half gamers two & a half gamers session #24 - 1 year after IDFA Apocalypse. State of the UA, Admon & retargeting
5 snips
Jul 18, 2022 Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20
Introduction
00:00 • 2min
Idfa Apocalypse
01:35 • 2min
Is the Delta a Good Thing?
03:45 • 2min
The Wayt, My Job Has Changed
05:39 • 2min
Pre Prompts
07:21 • 4min
Retargeting
11:31 • 2min
How to Increase the CPC Cost of a Campaign?
13:21 • 2min
Using Retargeting to Target New Installers
15:03 • 2min
The Importance of Retargeting
16:50 • 3min
How Do You Measure Incrementality?
19:37 • 3min
What's Happening on the Targeting Side?
22:20 • 2min
The Split One Is a Split One?
23:57 • 2min
YO, Yo, Yo, I Cant Make This Work.
25:55 • 5min
Cross Promotion With a Dictime
30:33 • 2min
AdWords
32:06 • 2min
Is the Hyper Casual the One Leading the Charge?
33:45 • 3min
Ike, Av Not Like Seen Miefo Aiis?
36:21 • 3min
Google's Announcing a 20 24 Roll Out of Fledge
38:56 • 2min
Is It Possible to Measure the Delta Between X and 100 %?
40:48 • 1min
Is There a Trend to Target Your Payers?
42:05 • 4min
