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two & a half gamers session #24 - 1 year after IDFA Apocalypse. State of the UA, Admon & retargeting

two & a half gamers

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Using Retargeting to Target New Installers

You've got, i to be doing push. You have to be doing retargeting. The thing that i think is interesting on the ret Targeting side is can actually target a user while they're playing another game and bring them back to your rap. That's also like one, you know, ye, of course. But it's also, like, free.

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