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two & a half gamers session #24 - 1 year after IDFA Apocalypse. State of the UA, Admon & retargeting

two & a half gamers

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How to Increase the CPC Cost of a Campaign?

If you drive an install and then they're gone from the apa for, you know, a week or two weeks, that user is gone. It's going to be much cheaper for you to acquire that valuable player again than it would be to run new nue. That's one thing all say off the bat as i think there's this misconception that once you get a user, they're in your aft. They'll be there forever. M, so theresa, thereis one question, lika. If youare running away, and you are running also retirgating, how how do you incorporate this cost into the into the campaigns like his? Do you see approaches

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