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Run the Numbers

Marketing as a Form of Capital Allocation With Carta's Head of Growth Angela Winegar

May 6, 2024
Angela Winegar, Head of Growth at Carta, discusses how marketing is a form of capital allocation, ROI for media budgets, and the value of brand, demand gen, and growth marketing. She highlights the need for ROI in marketing and collaboration between CMOs and CFOs. Angela also shares anecdotes from her unconventional career path.
51:33

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

  • Marketing is a form of capital allocation aligning with company strategy.
  • Understanding marketing attribution models enhances decision-making and optimizes spend.

Deep dives

Marketing Strategies for Lawyers and Paralegals

One of the key insights is the importance of building products for lawyers and paralegals to make their work more efficient. The podcast highlights how many products at Carta are designed to help lawyers in their daily tasks, such as managing cap tables. By creating tools that reduce the time spent on low-value activities like building cap tables, Carta is able to cater to lawyers' needs and save them time.

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