Run the Numbers cover image

Marketing as a Form of Capital Allocation With Carta's Head of Growth Angela Winegar

Run the Numbers

00:00

Exploring Marketers' Return on Investing Capital and Strategic Alignment with Financial Goals

Exploring the necessity for marketers to achieve two to three times return on investing capital, and the importance of collaboration between CMOs and CFOs in defining clear objectives to align marketing efforts with financial targets.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app