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Marketing as a Form of Capital Allocation With Carta's Head of Growth Angela Winegar

Run the Numbers

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Navigating the Intersection of Marketing and Investing in Private Markets

The chapter explores the synergy between government policy knowledge and marketing roles, emphasizing the strategic communication required in different work environments. It delves into the efficient market hypothesis in private markets, offering insights on finding alpha and arbitrage in brand marketing. The discussion extends to the evolving landscape of funding sources, customer churn, and the dynamics driving private companies towards liquidity and public offerings.

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