When It Hits the Fan Jaguar’s rebrand, John Prescott and Meet the Rees-Moggs
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Nov 26, 2024 The latest rebranding attempt by Jaguar creates a frenzy online, with traditionalists raising eyebrows at their unconventional advertising. The hosts dissect whether this bold strategy will pay off as they hint at a new electric vehicle. The discussion shifts to John Prescott, exploring how he weathered political storms to cement his legacy. There’s also a dive into reality TV's role in shaping political fame, specifically highlighting Jacob Rees-Mogg's unexpected foray into the spotlight. Strap in for a ride full of unexpected twists!
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Jaguar's Controversial Rebrand
- Jaguar's rebrand campaign, featuring diverse models and abstract slogans, has garnered 300 million views.
- The campaign has been met with widespread criticism for its lack of focus on the car itself.
Rebrand Strategy's Potential
- Despite negative press, Jaguar's rebrand strategy might be effective, given its massive reach and the relatively small target market.
- The company only needs to sell 50,000 cars yearly, making the 300 million views significant.
Handling Media Backlash
- Expect backlash when innovating, especially from traditional media representing the past.
- View criticism from the press as a badge of honor, similar to how other changemakers have been treated.