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When It Hits the Fan
Jaguar’s rebrand, John Prescott and Meet the Rees-Moggs
Nov 26, 2024
The latest rebranding attempt by Jaguar creates a frenzy online, with traditionalists raising eyebrows at their unconventional advertising. The hosts dissect whether this bold strategy will pay off as they hint at a new electric vehicle. The discussion shifts to John Prescott, exploring how he weathered political storms to cement his legacy. There’s also a dive into reality TV's role in shaping political fame, specifically highlighting Jacob Rees-Mogg's unexpected foray into the spotlight. Strap in for a ride full of unexpected twists!
28:32
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Quick takeaways
- Jaguar's unconventional rebranding strategy, though criticized, has sparked significant conversation and could position them favorably in the electric vehicle market.
- John Prescott's political resilience showcases the importance of authenticity and strong support networks in overcoming controversies throughout a notable career.
Deep dives
Jaguar's Bold Rebranding Strategy
Jaguar is undergoing a significant brand relaunch, emphasizing innovation and a departure from traditional marketing strategies. The recent ad featuring diverse and androgynous models has garnered extensive criticism for lacking a focus on cars and being perceived as alienating. However, the ad has achieved impressive reach, with around 300 million views, suggesting that it is sparking conversation about the brand. This bold approach could be a strategic move to position Jaguar ahead of the competition in the electric vehicle market, especially with the upcoming reveal of a new concept car at a prominent art event.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode