Rebranding and Personal Evolution in the Spotlight

Jaguar’s rebrand video has sent the internet into meltdown, and the insults are piling up. The car manufacturer’s wildly uncharacteristic advert has even tempted Elon Musk into the conversation. David Yelland and Simon Lewis discuss the PR strategy Jaguar might be employing and whether they’ll come out of this unscathed.

Also, how the late Lord John Prescott managed to navigate a lifetime of fan-hitters to go down in political history as a legend.

And, how and why has the lure of reality TV captured former Conservative politician Jacob Rees-Mogg?

Producer: Eve Streeter Assistant Producer: Ella Blaxill Editor: Sarah Teasdale Executive Producer: William Miller Music by Eclectic Sounds A Raconteur Studios production for BBC Radio 4