When It Hits the Fan cover image

Jaguar’s rebrand, John Prescott and Meet the Rees-Moggs

When It Hits the Fan

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Intro

This chapter explores Jaguar's recent rebranding initiatives and the heated conversations surrounding their latest advertisement. The ad, noted for its tagline 'copy nothing' and absence of Jaguar vehicles, raises questions about its impact while teasing an upcoming product launch that may alter public perception.

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