When It Hits the Fan cover image

Jaguar’s rebrand, John Prescott and Meet the Rees-Moggs

When It Hits the Fan

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Jaguar's Bold Rebranding Journey

This chapter delves into Jaguar's ambitious rebranding strategy, analyzing the backlash from traditional media and the strategic decision to reveal a new electric vehicle design during Miami Art Week. It discusses the innovative marketing approach, its implications for the brand's future, and the necessity of adapting to a rapidly changing automotive landscape.

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