Jaguar’s rebrand, John Prescott and Meet the Rees-Moggs
When It Hits the Fan
Jaguar's Bold Rebranding Journey
This chapter delves into Jaguar's ambitious rebranding strategy, analyzing the backlash from traditional media and the strategic decision to reveal a new electric vehicle design during Miami Art Week. It discusses the innovative marketing approach, its implications for the brand's future, and the necessity of adapting to a rapidly changing automotive landscape.
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