
Jaguar’s rebrand, John Prescott and Meet the Rees-Moggs
When It Hits the Fan
00:00
Jaguar's Bold Rebranding Journey
This chapter delves into Jaguar's ambitious rebranding strategy, analyzing the backlash from traditional media and the strategic decision to reveal a new electric vehicle design during Miami Art Week. It discusses the innovative marketing approach, its implications for the brand's future, and the necessity of adapting to a rapidly changing automotive landscape.
Transcript
Play full episode