10min chapter

When It Hits the Fan cover image

Jaguar’s rebrand, John Prescott and Meet the Rees-Moggs

When It Hits the Fan

CHAPTER

Jaguar's Bold Rebranding Journey

This chapter delves into Jaguar's ambitious rebranding strategy, analyzing the backlash from traditional media and the strategic decision to reveal a new electric vehicle design during Miami Art Week. It discusses the innovative marketing approach, its implications for the brand's future, and the necessity of adapting to a rapidly changing automotive landscape.

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