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Startups For the Rest of Us

Episode 703 | The Accidental SaaS Entrepreneur

Mar 5, 2024
Jordan Hansen, founder of Cobalt Intelligence, shares his unexpected path to becoming a SaaS entrepreneur. He discusses how his company automates verification for alternative lending using public data via API. Jordan reflects on the emotional shift from corporate life to self-employment and highlights the importance of community and mentorship from TinySeed. The conversation also touches on navigating product-market fit, the challenges of content creation, and why focusing on revenue over subscriber count is key for startup success.
34:18
Creator website

Episode guests

Jordan Hansen

Podcast summary created with Snipd AI

Quick takeaways

  • Jordan Hansen's unexpected transition from engineer to SaaS entrepreneur emphasizes that personal interests can lead to substantial career opportunities.
  • The essential role of community and mentorship in Jordan's journey highlights how supportive networks can foster confidence and guide business growth.

Deep dives

The Accidental SaaS Journey

Jordan Hansen, the founder of Cobalt Intelligence, embarked on his entrepreneurial journey somewhat unintentionally. Initially working at Lenovo, Jordan was a senior engineer who created web scraping content as a hobby, not intending to launch a SaaS product. However, following a series of successful projects and public engagements showcasing his work, demand for his services increasingly led him towards building a software as a service (SaaS) company. This unexpected turn highlights how opportunities can arise from personal interests and hobbies, ultimately shaping one’s career path.

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