Jordan Hansen, founder of Cobalt Intelligence, shares his unexpected path to becoming a SaaS entrepreneur. He discusses how his company automates verification for alternative lending using public data via API. Jordan reflects on the emotional shift from corporate life to self-employment and highlights the importance of community and mentorship from TinySeed. The conversation also touches on navigating product-market fit, the challenges of content creation, and why focusing on revenue over subscriber count is key for startup success.