Change Signal

What Are Your Top Three Decisions? David Lancefield

4 snips
May 7, 2025
Join David Lancefield, a seasoned consultant who has transformed strategies for organizations in over 30 countries. He reframes 'change' as 'creation' to inspire forward momentum and clarity in decision-making. David emphasizes the importance of linking projects to organizational success while empowering leaders to identify their top three decisions. He advocates for a proactive approach to strategy, encouraging leaders to engage earlier and drive meaningful impacts. With practical insights, he tackles the emotional barriers that often hinder transformation.
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INSIGHT

Change Language Triggers Fear

  • The words 'change' and 'transformation' often trigger fear or apathy in people experiencing them.
  • Language shapes emotional response and engagement with organizational initiatives.
INSIGHT

Align Change to Winning Strategy

  • All change must clearly connect to the organization's strategy to improve chances of winning.
  • Without linking change to winning and customer benefit, efforts lack purpose and direction.
ADVICE

Pitch Yourself as Strategist Early

  • Everyone should give themselves permission to think like a strategist and influence organizational strategy.
  • Pitch yourself early to strategy creators and develop relationships to add value sooner.
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