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What Are Your Top Three Decisions? David Lancefield

Change Signal

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Balancing Change: Head, Heart, and Strategy

This chapter explores the interplay between intellect and emotion in change leadership, underscoring the need to address psychological barriers in transformation efforts. It critiques the language used in corporate change initiatives, arguing for terminology that inspires engagement and aligns with strategic goals. Through personal narratives and reflections on past experiences, the chapter emphasizes the necessity for clarity and empowerment in the strategy development process to drive meaningful organizational impact.

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