Branding on the ragged edge with Max Ottignon

In this episode, we talk about:

* Ragged edge, one of my favorite branding agencies

* The strategy and research work that goes into developing a unique brand

* The ‘X’ rebrand

* The rise of brand mascots

* Distinctiveness vs Differentiation

* Branding and the impact of AI on the space

Learn brand strategy

Activate your strategic brain and level up your creative business. Find courses on brand strategy, brand workshops, and brand strategy presentations. You can use LTBPODCAST to get a 20% discount.