Max Ottignon

Max Ottignon, co-founder of Ragged Edge, shares his experience managing a creative business during tumultuous times. Caterina Bianchini, co-founder of Studio Nari, discusses the financial hurdles small studios face. Together, they explore the struggles of pricing strategies and the impact of shrinking budgets on creative work. The duo emphasizes the need for transparency, adaptability, and clear client communication while navigating economic uncertainties. Their insights paint a revealing picture of the creative landscape amidst rising costs and evolving client expectations.

Max Ottignon, branding expert and co-founder of Ragged Edge branding agency, discusses topics such as the strategy and research behind developing a unique brand, the rise of brand mascots, distinctiveness vs differentiation, and the impact of AI on branding in this entertaining podcast.