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13min chapter
Branding on the ragged edge with Max Ottignon
Let's talk branding
The Power of Branding and Naming
This chapter explores the importance of branding and naming, using examples like Transferwise and Netflix to illustrate how names can transcend their original meaning. It also delves into the debate between differentiation and distinctiveness in branding, highlighting the significance of creating something noticed and remembered.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode