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5min chapter
Branding on the ragged edge with Max Ottignon
Let's talk branding
Approach to Rebranding Briefs
The speakers discuss their approach to rebranding briefs, focusing on the importance of distinctive work and projects involving a big business shift. They also highlight the importance of auditing existing brands and understanding their functionality, as well as considering the heritage and equity of a brand before rebranding.
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Discover
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Listen to the best highlights from the podcasts you love and dive into the full episode