The Best Ever CRE Show

JF 4141: The Creative Treadmill and What Winning Ads Really Need ft. Matt Drouin

Jan 5, 2026
Guest
Matt Drouin
Guest Matt Drouin, a partner at OakGrove Companies and founder of Go Bigger Sooner, shares his journey from real estate to mastering paid ads for high-ticket offers. He emphasizes the importance of having a strong offer and the right channel for your audience. Drouin discusses the critical role of CRM and speedy follow-ups in boosting ad conversions. He also highlights the significance of using video creatives and frequent testing to combat ad fatigue. His key advice? Stop DIY-ing it and hire experienced professionals to navigate the complexities of paid advertising.
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ANECDOTE

Costly Learning Led To Breakthroughs

  • Matt burned roughly $250,000 learning paid ads the hard way.
  • He credits that loss with teaching him what to fix and how to scale properly.
ADVICE

Start With An Unambiguous Offer

  • Nail a crystal-clear, specific offer before running ads.
  • Guarantee outcomes and timeframes to reduce friction and increase conversions.
ADVICE

Pick The Right Channel For Your ICP

  • Choose the channel where your ideal client actually spends time.
  • Use Meta for older, Facebook-group–active investors rather than TikTok for high-ticket offers.
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