Matt Drouin

Guest Matt Drouin, a partner at OakGrove Companies and founder of Go Bigger Sooner, shares his journey from real estate to mastering paid ads for high-ticket offers. He emphasizes the importance of having a strong offer and the right channel for your audience. Drouin discusses the critical role of CRM and speedy follow-ups in boosting ad conversions. He also highlights the significance of using video creatives and frequent testing to combat ad fatigue. His key advice? Stop DIY-ing it and hire experienced professionals to navigate the complexities of paid advertising.