Richard McGirr interviews Matt Drouin about what actually makes paid ads work for high-ticket offers—and why most people fail when they try to bolt ads onto capital raising without the right infrastructure. Matt breaks down the core “go/no-go” checklist (starting with a crystal-clear offer), choosing the right channel for your ICP (Meta for older, Facebook-group-heavy investors), and why your CRM, follow-up, and speed-to-lead matter as much as the ads themselves. They dig into lead-quality filtering (conditional logic on lead forms), training your pixel with the right conversion signals, and how to think about creative/VSLs, proof, and ad fatigue. Matt’s biggest takeaway: stop DIY-ing it blindly—hire experienced help, because paid is a different beast than organic.
Matt Drouin
Current role: Partner, OakGrove Companies; Go Bigger Sooner
Based in: Rochester, New York
Say hi to them at:
Website: http://www.oakgrovecompanies.com
Instagram: https://www.instagram.com/mattmdrouin/
Linkedin: https://www.linkedin.com/in/matthew-drouin-b298b59/
Facebook: https://www.facebook.com/matthew.drouin.50
YouTube Channel: https://www.youtube.com/channel/UCCaKfIhzGtUH76cxgIofZwA?sub_confirmation=1
Facebook Group: Go Big! Live Real Estate Investors Group:
https://www.facebook.com/groups/2297121873782562
Podcast Link: https://podcasts.apple.com/us/podcast/go-big-live-podcast/id1678794709
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