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EP 15 Pt 2: Packy McCormick and Ben Thompson Talk About Their Own Start, Finding Your Audience and The Creative Process

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May 7, 2022

01:30:44

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INSIGHT

Internet Offers Horizontal Opportunity

The internet's audience is far larger and more horizontal than people assume.
That breadth lets many niche voices coexist without direct competition.

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ANECDOTE

Endorsement That Jumpstarted Growth

Ben described how John Gruber's endorsement caused a 300% follower jump early on.
That single shoutout accelerated Techcrunch's growth and widened his audience quickly.

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ADVICE

Align Model With Content

Design your business model to align with your content and audience expectations.
Choose monetization (subscriptions vs. sponsors) that fits what you can consistently deliver.

Get the Snipd Podcast app to discover more snips from this episode

Is It Cooler Than the Other One?

01:50 • 5min

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The Power of Social Media

06:38 • 5min

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How to Build a Subscription Business

11:46 • 4min

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How Did It All Come to Be?

15:33 • 6min

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I've Like Rats With Doubt, Big Sir.

21:03 • 4min

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The Depth Versus Breath Is an Important Thing

Thernos - I've Never Written a Glimmering Article on Thernos Like That.

30:00 • 3min

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Investing in a Company, Is a Good Idea, or a Bad Idea?

Is It Helpful to Think About Reach?

44:40 • 6min

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Is That a Fair Characterization?

50:34 • 2min

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What Is Your Process About Being a Media Pioneer?

52:57 • 5min

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Web Three Social Networks

57:53 • 6min

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Is There a Business Development Deal?

01:03:44 • 2min

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Do You Have Any Advice for People That Want to Create?

01:05:57 • 2min

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Is There a Market Opportunity?

01:07:51 • 4min

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The Biggest Danger in Life Is Having a Five Year Goal

01:11:39 • 3min

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You Don't Need Very Many People, I'll Just Stake Out a Corner of That Corner

01:15:01 • 2min

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The Character You Are Twitter Is an Interesting Foreigm Factor

01:16:46 • 2min

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I Wantsekrey Succeeded Beyond My Wildest Dreams, Right?

01:18:29 • 2min

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It's Hard Work and Grind, Right?

01:20:44 • 2min

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How Do You Get Your Content Out There?

01:22:42 • 4min

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Do You Have One Chance to Make a Second Impression?

01:26:20 • 4min

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(00:00:00) Intro

(00:02:28) Packy & Ben’s Businesses

(00:23:08) Finding Your Audience

(00:36:01) VC Hindsight

(00:46:18) Creative Process

(00:57:52) Web3

(01:05:57) Advice for Content Creators

(01:14:59) All-In and Twitter

(01:23:54) One Last Thing

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Mixed and edited: Justin Hrabovsky

Produced: Andrew Nadeau and Rashad Assir

Executive Producer: Josh Machiz

Music: Griff Lawson

Not Boring - The Great Online Game - https://www.notboring.co/p/the-great-online-game?s=r

Not Boring – Schumpeter’s Gale - https://www.notboring.co/p/schumpeters-gale?s=r

Not Boring – Ramping Up - https://www.notboring.co/p/ramping-up?s=r

Not Boring – Ramp’s Double Unicorn - https://www.notboring.co/p/ramps-double-unicorn-rounds-behind?s=r

Stratechery – What Clayton Christensen Got Wrong - https://stratechery.com/2013/clayton-christensen-got-wrong/

Stratechery – Bubble Talk Revisited - https://stratechery.com/2020/bubble-talk-revisited-it-wasnt-1999-the-big-tech-basket/

Executive Producer: Rashad Assir

Producer: Leah Clapper

Mixing and editing: Justin Hrabovsky

Check out Unsupervised Learning, Redpoint's AI Podcast: https://www.youtube.com/@UCUl-s_Vp-Kkk_XVyDylNwLA

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About the Show

Logan Bartlett is a Software Investor at Redpoint Ventures - a Silicon Valley-based VC with $6B AUM and investments in Snowflake, DraftKings, Twilio, and Netflix. In each episode of The Logan Bartlett Show, we sit down with the people behind today’s most important startups and extract the tactics, lessons, and frameworks they’ve learned the hard way. Conversations span hiring to GTM, product, growth, fundraising and everything in between - collectively forming the ultimate playbook to make you a better CEO, investor or board member.

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