How to Build a Subscription Business

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Stripe had just come win one o the repati an two thousand 11, i think. And then you were pretty purposeful in the early days, right? Of this was going to be subscription, and this is how you were going to monotize. That was like a very intentional thing that you thought this could be a scalable business,. You would be able to build around subscriptions and payit. It took a coup, the first coeso stekas sort of figuring out the model of content.

(00:00:00) Intro

(00:02:28) Packy & Ben’s Businesses

(00:23:08) Finding Your Audience

(00:36:01) VC Hindsight

(00:46:18) Creative Process

(00:57:52) Web3

(01:05:57) Advice for Content Creators

(01:14:59) All-In and Twitter

(01:23:54) One Last Thing

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Mixed and edited: Justin Hrabovsky

Produced: Andrew Nadeau and Rashad Assir

Executive Producer: Josh Machiz

Music: Griff Lawson

Not Boring - The Great Online Game - https://www.notboring.co/p/the-great-online-game?s=r

Not Boring – Schumpeter’s Gale - https://www.notboring.co/p/schumpeters-gale?s=r

Not Boring – Ramping Up - https://www.notboring.co/p/ramping-up?s=r

Not Boring – Ramp’s Double Unicorn - https://www.notboring.co/p/ramps-double-unicorn-rounds-behind?s=r

Stratechery – What Clayton Christensen Got Wrong - https://stratechery.com/2013/clayton-christensen-got-wrong/

Stratechery – Bubble Talk Revisited - https://stratechery.com/2020/bubble-talk-revisited-it-wasnt-1999-the-big-tech-basket/

Executive Producer: Rashad Assir

Producer: Leah Clapper

Mixing and editing: Justin Hrabovsky

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About the Show

Logan Bartlett is a Software Investor at Redpoint Ventures - a Silicon Valley-based VC with $6B AUM and investments in Snowflake, DraftKings, Twilio, and Netflix. In each episode, Logan goes behind the scenes with world-class entrepreneurs and investors. If you're interested in the real inside baseball of tech, entrepreneurship, and start-up investing, tune in every Friday for new episodes.