Fitt Insider
229. Amanda Rees, Co-founder & CEO of Bold
Mar 19, 2024
Amanda Rees, co-founder of Bold, discusses personalized fitness for healthy aging, fall prevention for seniors, and Bold's partnership with Medicare. They focus on tailoring fitness for older adults and the challenges of healthcare business models. Additionally, they explore engagement strategies with health plans, the importance of movement as medicine, and the shift towards healthspan in the fitness industry.
36:15
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Quick takeaways
- Bold aims to replace musculoskeletal disability with lifelong vitality for older adults.
- Fall prevention is a crucial component of Bold's programs to promote healthy aging and prevent healthspan decline.
Deep dives
Amanda's Personal Experience Driving Bold's Mission
Amanda Reese, co-founder of Bold, was inspired to create a digital health platform focused on healthy aging due to her experience as a caregiver for her grandmother. This personal journey prompted her to start Bold with a mission to bridge the gap between health span and lifespan, aiming to empower individuals to age well. By sharing her insights and dedication, Bold partners with Medicare organizations to provide accessible programs that cater to those seeking resources for healthy aging.
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