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8min chapter
229. Amanda Rees, Co-founder & CEO of Bold
Fitt Insider
Evolution towards Healthcare Engagement in Health and Fitness Industry
Exploring challenges in working with healthcare providers and the importance of tailored engagement strategies, the chapter discusses engaging consumers directly and collaborating with health plans. Emphasizing habit formation and treating movement as medicine, it promotes incentivization and recognition while focusing on health span and longevity over performance in the mainstream.
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