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Bill Magnuson, CEO of Braze, discusses the growth of mobile technology, power of first-party relationships, modern martech mindset vs traditional advertising, tech company IPOs, SMS spam and fraud, toxic tech workplace culture, and the debate of 'family' in the workplace.
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Quick takeaways
- Mobile technology has drastically evolved, impacting consumer behavior and industry innovations.
- Direct first-party relationships with customers are crucial for enhancing experiences and driving innovation.
Deep dives
Challenges and Growth in Mobile Technology
The podcast discusses the challenges and growth in mobile technology since its inception in 2011. Initially aiming to help mobile app developers build sustainable businesses, the podcast reflects on the market's evolution. Despite almost running out of funds in the early days, the founder highlights how the spread of mobile technology has exceeded expectations. The discussion delves into the surprising developments in mobile technology over the past 13-14 years.
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highlights
Listen to the best highlights from the podcasts you love and dive into the full episode