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11min chapter
Bill Magnuson, CEO of Braze $BRZE : Future of Mobile
"World of DaaS"
Evolution of Mobile Technology in Consumer Interfaces
The chapter delves into the evolution of mobile technology in consumer interfaces, particularly focusing on the financial services industry. It discusses the transformative impact of mobile platforms on consumer interactions with banks, leading to innovations like mobile payments and peer-to-peer transactions. The chapter also explores the challenges and advancements in mobile technology adoption, emphasizing the importance of security and compelling value propositions in the mobile app ecosystem.
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