MarTech Podcast ™ // Marketing + Technology = Business Growth Avoiding The Go-To-Market Trap -- Randy Frisch // Uberflip
Sep 1, 2023
Randy Frisch, Chief Evangelist and Co-Founder of Uberflip, discusses avoiding the go-to-market trap. The biggest issue in content marketing is not effectively using content to push prospects through the buyer journey. Frisch emphasizes the importance of personalized marketing experiences and matching content to the right audience. He also explores the use of AI for organizing and recommending content.
Chapters
Transcript
Episode notes
1 2 3 4 5
Introduction
00:00 • 3min
Mixed Feelings About Content Marketing
02:56 • 6min
Creating Personalized and Targeted Marketing Experiences
08:48 • 4min
Optimizing Content Organization for Effective Sales
12:40 • 4min
The Importance of Matching Content to the Right Audience for Effective Marketing
17:04 • 4min