Content Marketing Frustration and the Importance of Effective Content Utilization

In this podcast episode, Randy Frisch, the Chief Evangelist, Co-founder, and President at UberFlip, discusses his perspective on content marketing. Frisch highlights the frustration around content creation when a significant portion (about 70%) of it goes unused. He emphasizes the importance of delivering the right content to the right audience at the right time as a core aspect of the go-to-market motion. Frisch explains the need for marketers to curate and tag content effectively to ensure it can be found and utilized. The lack of personalized experience is identified as a common trap in go-to-market strategies, with a significant amount of content falling short in providing the right solutions and experiences for buyers.